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The Lancet report predicts that China will surpass the United States in alc
上海419论坛品茶微信ohol intake per capita by 2030, with Chinese adults projected to drink more than 10 lit
ers annually on average and per capita consumption of alcohol in the US to drop to 9.5 liters. By then, about 77 percent of pe
ople in China are forecast to drink alcohol at least occasionally, compared with 73 percent in the US.
A recent report by major e-commerce platform Suning said that its sales of alcoho上海419论坛品茶微信
l rose greatly last year. Wine was the most popular choice, followed by spirits and beer.
Sales of the Chinese liquor baijiu, which is commonly used for wedding banquets, have risen along with the price, with som上海419论坛
e 20 million couples marrying in China from 2010 to last year. Baijiu is more popular in lower-tier cities than in me
tropolises. The greatest demand is for bottles priced from 100 to 300 yuan ($15 to $44), the Suning report said.
上海419论坛品茶微信Sales of beer and wine have also been steadily rising, especially high-qua
lity or niche products such as imported wine and craft beer. Chinese women prefer fruit
beer, nonalcoholic beer and sweet wine, with growth of all three exceeding the industry average.上海419论坛
US beer and spirits producer Alltech Beverage shipped its first Kentucky bourbon brand Town Branch to China in 2011.
上海419论坛品茶微信Jonathan Ardoin, head of Alltech Beverage Division China, said middle-class Chinese are now ready
to try spirits or beer from overseas, which wasn’t the case when the company first arrived in the count
ry. It now sells a range of imported drinks in China, and has also set up a factory in Hebei province.上海419论坛
“People are still drinking, but are willing to get out of their comfort zone,” Ardoin said.
He added that alcohol is a good “palliative solution” to relieve pr
essure for people who are constantly under stress, and Chinese consumers are foll上海419论坛品茶微信
owing a global trend that has led to increased demand for imported alcoholic beverages.
Sales of Scotch whisky are falling in Europe and the US, while Irish w
hiskey is the industry’s fastest-growing market. Alltech has received many inquiries from C上海419论坛品茶微信
hina and began importing a range of Irish whiskey into the country this year, he said.